Understanding the challenge
Reaching and engaging a massive, fast-paced campus audience of 40,000+ students and faculty required a continuous stream of high-quality visual content across multiple touchpoints. Marketing product launches and campus events across digital channels faced tight deadlines, diverse specs (from physical LED boards to responsive web layouts), and the ongoing challenge of cutting through digital clutter to drive student engagement.
Designing a solution
I executed an end-to-end multi-channel visual assets strategy, producing 300+ high-fidelity graphic design and motion assets for social media, web, and digital displays across UCLA. I authored and deployed responsive email marketing templates and social media assets tailored to university demographics. Additionally, I rendered over 100 10-second motion graphic videos specifically formatted for high-impact LED displays at UCLA stores and prominent campus locations.
Campus-Wide Reach: Delivered high-impact digital collateral to engage a 40,000+ member university community across digital and physical touchpoints.
Large-Scale Asset Output: Produced 300+ total design assets, including 200+ email/LED graphic packages and 100+ high-definition LED motion videos for retail product launches.
Omnichannel Brand Visibility: Elevated brand presence and campaign consistency across physical UCLA retail stores, digital display boards, email campaigns, and web assets.
